The Client: Debbie Gardner from the Flooring Girl is a direct yet quirky individual that has a passion for b2b digital products. The project was for an email sales funnel to promote one of her favorite products, Six-Figure Blogger.
The Challenge: This email marketing promotion was at the height of the pandemic. A lot have lost their jobs or are in fear of losing their jobs. The challenge was getting them to spend money on a course for a blog that isn’t currently making any money (or very little).
The Solution: I utilized the power of detailed storytelling to illustrate her journey to making multiple six figures during one of the most stressful times in her life, facing bankruptcy.
The Noteworthy Results:
- 2% of the opted in email list converted into sales (which she made note that is was very good given that her email list has heard about this course on several occasions and many have already purchased)
- She noted that the tone was friendly and matched her personality to the “t”.